BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The acquisition is expected to be completed within four weeks.

ZedX's expertise lies in the development of agronomic weather, crop, and pest models that can rapidly translate data into insights for more efficient agricultural production. With the planned acquisition, BASF strengthens its digital farming footprint and further invests in helping growers take advantage of the increasing amount of big data generated in farming and beyond.

"BASF is playing an active role in the digital transformation of agriculture. We are constantly evaluating how digital solutions can help our customers," said Jürgen Huff, Senior Vice President, Global Strategic Marketing of BASF's Crop Protection division. "ZedX's experts impressed us with their extensive and deep know-how in agronomic models. We are very pleased to incorporate their knowledge into our offers to serve farmers' needs through innovative products and services."

In a time when digital transformation is changing business approaches BASF aims to ensure that agronomic insights and recommendations from digital solutions help its customers to make better, more informed decisions.

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