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Mercedes-Benz launches India spec E-Class

By Niranjan Mudholkar,

Added 28 February 2017

New launch is the first-ever ‘Made in India’ Long Wheel Base new E-Class

Mercedes-Benz has launched the first ever right hand drive (RHD) long wheelbase (LWB) version of the new E-Class luxury business sedan. From its launch, this intelligent business sedan will be ‘Made in India, for India'.

With over 13 million units sold globally, the E-Class sedan and Estate are the best-selling vehicles for Mercedes-Benz. The new LWB E-Class was launched by Roland Folger, Managing Director & CEO, Mercedes-Benz India.

Folger commented, "The new E-Class with its rich history spanning over two decades with around 34,000 units on Indian roads, remains a very important product in our portfolio, playing a vital role in the product strategy of Mercedes-Benz India. Majority of our E-Class customers in India are chauffeur driven, and hence it was a natural decision for us to introduce the long wheelbase new E-Class in India and create a new benchmark in the luxury executive segment.

"India becomes the only country in the world to offer the right hand drive long wheelbase version of the new E-Class, and it took almost 48 months to develop this masterpiece from scratch. As a part of offering the ‘Best Customer Experience' to our customers, we are glad to introduce to them their favourite luxury business sedan, which will be made in India, for India, from the day of its launch."

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