Tata Motors has announced the appointment of Hindi film star Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit. The star will make his entry in this new role at the launch of Tata Motors' latest offering in Commercial Vehicles, slated in January 2017.

Tata Motors' association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

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