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quattro GmbH rebranded as Audi Sport GmbH

By Niranjan Mudholkar,

Added 01 December 2016

Will be launching eight new models

Copyright: AUDI AG

quattro GmbH, established in Neckarsulm in 1983, is now operating as Audi Sport GmbH. With Stephan Winkelmann at the helm, this fully owned subsidiary of AUDI AG currently has around 1,200 employees.

Since 1983 quattro GmbH, with its headquarters in Neckarsulm, has been building high-performance sports cars and delivering high-tech automotive concepts. And now the Audi subsidiary has changed its name to Audi Sport GmbH. It is built on four business areas.

In addition to developing and manufacturing the Audi R8* and Audi RS models, it is responsible for customer motorsport - Audi Sport customer racing. Other areas of business include car customization options via the Audi exclusive program, plus lifestyle articles marketed as the Audi Sport collection.

The name Audi Sport is inspired by a long and successful tradition of motorsport. As far back as the 1930s, the legendary "Silver Arrow" models of Auto Union were the ultimate benchmark on racing circuits worldwide. In the 1980s, the Audi quattro with permanent all-wheel drive proved outstandingly successful in rally competition.

Today the brand with the four rings is involved in the DTM, Formula E, GT racing and in the TCR category. Young racing talent is being fostered in the Audi Sport TT Cup.

The production models benefit from developments and technologies first used in motorsport. The Audi R8 and the Audi RS models represent the sporty vanguard of the brand, combining superlative performance with exclusiveness and prestige.

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