Toyota has been using each of the distinct characteristics of hybrid, plug-in hybrids, electric, and fuel cell vehicles to develop and promote the full range of eco-cars. The Chinese government is currently promoting eco-cars under its Energy-Saving and New Energy Automotive Industry Development Plan.

In line with this plan, Toyota is planning the introduction of plug-in hybrids under its Corolla Levin lineup, in addition to its current effort to promote the wider use of hybrid vehicles.

Additionally, preparations are underway to begin demonstration tests for fuel cell vehicles in China, and to conduct research for the introduction of electric vehicles into the China market.

Amid the growing intensity of competition in the Chinese market and the increasingly stringent regulations in relation to motor vehicles, Toyota intends to continue with the emphasis on the making of ever-better cars through the further expansion of TMEC's R&D facilities, and the reinforcement of its technological development capability.

Hiroji Onishi, Senior Managing Officer and CEO for the China Region, said at a press conference held at the ongoing Guangzhou Motor Show, that "Efforts are being directed toward the reinforcement of local R&D capability for the long term. We hope to train as many local engineers as possible, and to develop more cars that would satisfy the needs of our customers in China."

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