For Daimler, design characterises the brand and a holistic approach to it is essential in order to showcase both the products and the brands in harmony. Under Wagener's leadership, the design philosophy Sensual Purity was thus created, defining contemporary luxury.

Currently, together with his team Wagener is further developing the design strategy and is thus supporting the implementation of CASE - these letters are shaping the future of Mercedes-Benz Cars. They stand for the strategic pillars of connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric), which will be intelligently combined with one another by the company.

Gorden Wagener's signature as the Head of Design is borne by all the current passenger cars from the brand with the star, including the high-performance models from the Mercedes-AMG brand, the most exclusive models from Mercedes-Maybach, and also the products from the smart brand plus all the Group's commercial vehicles.

Gorden Wagener was born on 3 September 1968 in Essen, Germany. Following his Industrial Design degree at the University of Essen (1990-1993) he went on to specialise in Transportation Design at The Royal College of Art in London. Before he joined Mercedes-Benz in 1997 he worked as an exterior designer for various brands.

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