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Gorden Wagener is Daimler's Chief Design Officer

By Niranjan Mudholkar,

Added 10 November 2016

His team is not only based in Sindelfingen but also operates in Advanced Design Studios in California, Italy and China, and in five more of the Group's sites.

The Daimler AG Board of Management has approved the creation of the position of Chief Design Officer with effect from 1 November 2016. At the same time the Board appointed the Head of Design, Gorden Wagener, as Chief Design Officer at Executive Vice President level.

With this step the Board is strengthening the significance and the responsibility of the role of design for the company, its products and the global brands.

Gorden Wagener has been at the helm of the globally operating Design unit of Daimler AG since mid-2008 and with his international team he is responsible for the design of all the company's brands and products. His team is not only based in Sindelfingen but also operates in Advanced Design Studios in California, Italy and China, and in five more of the Group's sites.

Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "Good design is much more than simply creating beautiful products: it combines function with fascination and gives brand values an unmistakable form. We are delighted that, under the leadership of Gorden Wagener, our design team is among the best in the industry. Because the global sales success of our vehicles is, after all, in part due to their outstanding design."

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