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Currently, the automotive smart seating market has limited manufacturers in the international level. However, regions like the US and Europe have many regional players through the aftermarket, and the market is characterized by rapid technological innovations.

Investments toward developing innovative designs, in terms of safety and added features, are expected to continue during the forecast period. The possible introduction of new OEMs will spur intensify the competition among existing players during the forecast period. However, these factors will benefit the customer in terms of cost as well as performance.

"Johnson Controls is the market leader in the global smart seating market, with maximum sales coming from the US. Johnson Controls is the leading player in the total automotive seat market too, and is actively involved in the development of smart seats. The continuous evolution of smart seats for the automotive market by the company, in terms of safety and added benefits, allowed it to consolidate its leadership position," says Siddharth Jaiswal, a lead automotive electronics analyst from Technavio.

Lear Corporation is the another leading player in the smart seating market. The company is focused on the development of intelligent smart seat using a new generation of biosensors, and is expected to launch its variant of advanced smart seats by 2018. Additionally, it already has a letter of intent from one premium automaker, and strong interest from a second for its yet to be launched smart seats.

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