"Essar Hypermart plans to secure 20 per cent of this market in current year by growing significantly. Performances in April and May support this trend. This will account for 25 per cent of Essar Steel's revenue," Singh said.

Essar Steel had posted a gross revenue of Rs 17,162 crore in 2014-15 fiscal.

Fabrications are an important pillar of urbanisation, Singh said, adding that steel fabrications are a green building solution and Essar Hypermart has been making inroads in the power plant buildings, elevated roads and other customised buildings.

"With a Pan-India network and backing of steel mill (Hazira), we plan to significantly ramp up our volumes by adding warehouses and residential structures. Essar Hypermart plans to be the largest fabricator in India by volume in 2016-17," he noted.

E-Hypermart is a virtual platform that offers material handling equipments, industrial paints, packaging tapes, pipes and Tubes, TMT bars and calibration services, Singh said.

The e-commerce platform of the company is clocking 10 per cent of retail sales. The distinction between brick and mortar and internet environment is fading and customers are happy to buy online, he added.

END