ESPF has made a renewed thrust on marketing activities to overcome the odds it faced in a sluggish market. Not only did it fortify its stronghold in its home market of Western India, it reached out to the last mile user, sometimes in the remotest parts of the country, by leveraging its vast Hypermart network across the country.

The year was marked by zero quality complaints and ESPF's environment-conscious drive to replace asbestos roofing with PPGI (Pre-Painted Galvanised Iron) products.

In Exports, the emphasis was on Value Added Products and making inroads into geographies like Africa, NAFTA & EU. During FY 2015-16, ESPF added over 125 customers. It also doubled its customer base in the Middle East and some other regions. ESPF exports its products to more than 110 countries across the world.

A range of innovative product offerings, like Camouflage Steel, Wood Finish, Abrasion Resistant Systems and Wrinkle Finish products, are manufactured at the Pune facility, and cater to different customer segments and markets. Essar Steel products conform to standards like ASTM, BIS and SA.
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