ESPF's remarkable turnaround has been triggered primarily by process innovations, operational excellence, low rework, expansion into new international markets, and a renewed focus on the domestic market and the value-added product range.

Increased productivity as a result of record capacity utilisation across all lines led to higher yields and eventually fast order execution and on-time supply. This led to repeat orders and deliveries.

ESPF's position on the customer satisfaction index and its employee engagement ratings are among the highest in the country. Consequently, in spite of continued emphasis on newer products and niche applications like Medium Carbon / High Carbon Cold Rolled Steel components, the unit has emerged as an industry leader in terms of the On-Time Delivery Index.

Dilip Oommen, CEO & MD, Essar Steel India said, "This is a remarkable achievement considering the challenges that the steel industry faced last year, including issues like the dumping of steel, subdued demand and volatile market conditions. This is also ESPF's best ever performance since Essar took over the unit in 2009."

RV Sridhar, CEO-ESPF, said: "Our performance is the result of our employees' single-minded focus on achieving excellence in all areas of operations. We have set new industry benchmarks in production, marketing and cost efficiencies."

(Continued on the next page)