"The C-HR gives Toyota a powerful new presence in the growing C crossover segment. It is intended to spearhead a new movement within its segment -to create a new frontier. That's why we decided it had to be unique: with its own personality, full of originality," said Kazuhiko Isawa, Chief Designer C-HR.

Inspired by what he learned from meeting with these customers, C-HR Chief Engineer Hiroyuki Koba focused persistently on their requirements throughout the development process, setting high demands for design and perceived quality.

The Toyota C-HR's unique character demonstrates the flexibility that the TNGA (Toyota New Global Architecture) gives to vehicle developers in the three key areas of design, powertrain and dynamics, enabling them to deliver a new and fresh take on the increasingly commoditized crossover segment.

Pre-sales will begin throughout Europe in September, with the first deliveries to customers before the end of the year. Positioned between the Auris TS and the RAV4, C-HR targets upwards of 100,000 annual European sales.
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