Toyota has unveiled the sophisticated interior design of its much anticipated new crossover the all-new C-HR - or Coupé High-Rider. Designed to stand out both within the Toyota line-up and in its segment, the all-new C-HR represents Akio Toyoda's determination to allow greater stylistic freedom and promote engineering creativity in order to achieve eye-catching designs and enhanced driving pleasure.

The Toyota C-HR remains remarkably true to the general features of the concept-cars that attracted so much public attention in Paris in 2014 and in Frankfurt in 2015. Its coupe-like lines are a testimony to the resolve of its designers to create a style that stands out in the Toyota range, and to establish a new direction amongst mid-sized crossovers.

With the C-HR, Toyota targets a clear and singular customer profile. Predominantly driven by emotional considerations, these customers want individuality, and to be the first to try new experiences and products. Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.

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