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Audi Group to launch 20+ new models in 2016

By Niranjan Mudholkar,

Added 07 March 2016

Despite major challenges, the Ingolstadt based company performed successfully last year and set a new record for unit sales

During the Annual Press Conference held at the company's headquarters in Ingolstadt, Rupert Stadler, Chairman of the Board of Management of AUDI AG, stated, "We successfully mastered a year of challenges. We will now invest in 2016 alone more than €3 billion for the mobility of tomorrow, and we will push forward with the electrification and digitization of our products." With more than 20 new or revised models, Audi intends to gain more new customers and continue along its growth path this year.

AUDI AG achieved record unit sales in 2015: worldwide deliveries increased to 1,803,246 automobiles (2014: 1,741,129), representing growth of 3.6 percent compared with 2014. The Ingolstadt‑based company defended its market leadership in both Europa and China. In the United States, more than 200,000 customers decided in favor of an Audi for the first time in one year. The company achieved growth in a total of more than 60 markets.

Primarily due to the high level of demand, the Audi Group set a new record also for revenue: Compared with 2014, revenue grew by 8.6 percent to €58,420 million (2014: €53,787 million).

Despite high expenditure for the expansion of the international production structure and for new models and technologies, operating profit was at the high prior‑year level. In 2015, the Audi Group achieved an operating profit after special items of €4,836 million. Adjusted for special items, operating profit amounted to €5,134 million, and was thus at the prior‑year level (2014: €5,150 million). This represents an operating return on sales of 8.8 percent (2014: 9.6 percent). Also after special items, the operating return on sales of 8.3 percent was within the strategic target corridor of eight to ten percent.

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