Inside the Racold Thermo plant in Pune

Pune-based Racold Thermo Limited, a leading manufacturer and seller of water heaters in India, has aggressive plans for 2016. Racold will be having a battery of launches across water heating categories this year. In the Electric portfolio, some new products are planned in both instant and storage categories.

The company also plans to expand its heat pump portfolio with enhanced offerings, both in commercial and domestic segments. Apart from this, Racold will be further consolidating its solar water heaters portfolio with new product introduction. The company also plans to enhance its reach to 15000 outlets from the current level of 12000 outlets

V. Ramnath, Managing Director, Racold Thermo said, "The industry is evolving fast and with the entries of multiple brands, both national and multi-national, we see a healthy competition emerging. Considering that the penetration of the category is low -10% in urban India, there is a good opportunity for all quality players.

"Racold has been the frontrunner of technology in water heating. Backed by a deep understanding of evolving consumer needs and our strong global expertise, we have been setting unprecedented benchmarks for the industry. We foresee 2016 as a very exciting year for us."

Currently, Racold has very high market shares in West and Southern India and foresees to strengthen its presence in North and East of India.
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