Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd., while speaking at the launch in Chakan said, "This is a very proud moment for us, as the KUV100 turns a new leaf in Mahindra's evolution in the SUV segment. Being the market leader in the SUV space, it has always been our endeavour to offer breakthrough products and category creators and we have consistently done that, be it with the Scorpio or the XUV500 and TUV300 more recently.

"Being a listening organization, we identified that today's youth would want an SUV that helps them stand out, that reflects their personality and enhances their lifestyle. I believe the KUV100 will appeal to youth and first time car buyers with its aggressive styling, trendy interiors, long feature list and attractive price point and emerge as a winner."

Available at Mahindra dealerships across India, the KUV100 starts at an attractive price of Rs. 4.42 lakhs (ex-showroom Pune for the K2 petrol variant) and Rs. 5.22 lakhs (ex-showroom Pune for the K2 diesel variant).

Under the hood, the KUV100 is powered by the advanced mFALCON, an all-new engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75). The 1.2L, 61Kw (82 bhp), multi-point fuel injection and dual VVT petrol engine and the 1.2L 57.4 Kw (77 bhp) turbo-charged diesel engine with common rail direct injection technology, both deliver high, low-end torque for peppy performance. Further, with a fuel efficiency of 25.32 km/l (ARAI certified), the KUV100 is also India's most fuel efficient diesel SUV.

The KUV100 lets you change the seating configuration as per your convenience with the unique, 1st in class flexi-6 seater option to seat 6 passengers quite comfortably. KUV100 is also available in a 5-seater option.