Mahindra & Mahindra Ltd. (M&M) has launched its much awaited compact SUV - KUV100 (pronounced as KUV '1 double Oh'), the young SUV. Built on an all-new monocoque platform and designed in-house with contemporary urban crossover cues the KUV100 sports a design language that is unique.

Speaking at the launch Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd said, "The launch of KUV100 is a defining moment in the automotive journey of Mahindra. KUV100 is our first foray into ground up petrol engine and with it we are defining a new SUV sub-segment and targeting a new customer group.

"Yet another 'Make in India' product, the KUV100 aptly represents our 'Rise' philosophy in action, as our development team used alternative thinking and challenged the limits to deliver a vehicle that is poised to be nothing less than a game changer for us. We are entering a new orbit and hope to deliver yet another icon, yet another dream SUV."

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