Commenting on the alliance Sanjay Desai, Executive Director, Desai Brothers Ltd said, "This deal will be a positive development for DBL- food division and is in line with our company's vision to be a valued brand in Indian Packaged Food Space. ELMAC which has a strong brand equity in the eastern region will help us strengthen our existing product portfolio and enable us in expanding our product categories.

"Plans of new product extensions under the Mother's Recipe brand name which is already in process is expected to give us an additional growth of at least 25% in eastern region. Work has already started to refurbish & expand production capacities at EAMPL and realigning product portfolios. In the next three years we are targeting a sales turnover of over INR 70 crores under ELMAC brand from the region."

Speaking about the company's growth plans Desai said, "The company is eyeing a growth of 30% in the current financial year against a turnover of over INR 200 Crore in 2014-15. We entered the food business with an aim to provide consumers with a holistic cooking and culinary experience while perfectly balancing health and taste.

"Apart from the pickle category where we command a robust market share of 25%, the company intends to grow its other verticals like the RTE, RTC and instant mixes with a range of new product launches under each category."
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