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Mahindra set to redefine the Indian small CV landscape with Jeeto

By Swati Sanyal Tarafdar,

Added 24 June 2015

Jeeto is the first Indian small commercial vehicle to offer a range of 8 mini-trucks

It is also a matter of pride for us that through the launch of this product, we are able to participate in the industrialisation of the newest state of India, Telangana".

Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra, mentioned, "Being a listening organisation, we have identified specific need gaps amongst the customers in the sub 1 tonne category, through various consumer insights and feedback.

To fulfill these latent and existing customer needs we have launched the Jeeto, India's first modular small commercial vehicle with multiple options. This vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage. We are sure, as with other Mahindra products, the Jeeto will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy".

Jeeto also comes with a class-leading warranty of 2 years/40,000km (whichever is earlier). It will be available in 5 attractive colours of Diamond White, Sunrise Red, Mango Yellow, Ultramarine Blue and Premium Biege.

A game changer in the small commercial vehicle category with its modular range, Jeeto is designed to offer 8 models with options of payload, power and deck length to choose from. It is also an aspirational product for 3 wheeler buyers.

Jeeto provides the highest level of safety in its category. The cabin has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seat provide safety against sudden impact. The Jeeto's unmatched safety is due to its semi forward design, strong body, and superior chassis with larger wheel base of 2500 mm for better balance.

The Jeeto's compact size and smooth steering give it an easier manoeuvrability in narrow city lanes and by-lanes. Further, the vehicle also boasts of best in class pick up and acceleration for better driveability on busy city roads.

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