Mahindra & Mahindra Ltd., a part of the US $16.9 billion Mahindra Group launched its all new small commercial vehicle, Jeeto from its Zaheerabad plant in the state of Telangana.
Jeeto is the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers. Priced competitively, Jeeto starts at Rs. 2.32 lac (ex-showroom Telangana for BSIII) and will be available in S, L & X series, catering to mini-truck, micro-truck and 3 wheelers customers.
The extended facility of the automotive plant was inaugurated by the Chief Minister of Telangana, K Chandrashekar Rao, on April 22, 2015.
Jeeto will be a game changer in last mile distribution with its modular range, as it offers multiple options to choose from - 2 powertrains of 8.2 kW (11 HP) and 11.9 Kw (16 HP), 2 payloads of 600 and 700 kgs and 3 deck lengths of 1630mm (5.5ft), 1780mm (6ft) and 1930 mm (6.5ft).
These combinations will be available across a range of 8 mini-trucks, namely S series (S6-11, S6-16), L series (L6-11, L6-16, L7-11, L7-16) and X series (X7-11, X7-16) and will lend the Mahindra Jeeto an unmatched versatility and superior efficiency to haul goods across different segments.
Powered by m_Dura, an all-new Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto is designed for refined performance and delivers fuel efficiency of upto 37.6 km/l. Further coupled with lower maintenance cost and the ability to carry varied load options effectively, Jeeto, will deliver upto 30%* higher profit than its nearest competitor.
Speaking at the launch of Jeeto, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, "At Mahindra we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy.
A true ‘Make-in-India' vehicle with a modular platform, the Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential.
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