“The Indian market is very focused on sound. That is why in all our SKUs, the sound is more than 20 watts. If we talk about western countries, it is about 12 watts.”

Why does SPPL support the Make in India initiative? How is Make in India helping the indigenous brands?
We completely endorse Make in India. As mentioned earlier, we have everything in-house and for the last 30 years we have been trying to make televisions in the country. Therefore, we understand the consumer behaviour of the market. With those changes, it is always better that whatever our Indian customer wants, we develop those kinds of products only. Make in India has always been an advantage for the manufacturers as keeping a check on the quality of the product is in house. We make sure that we follow all the global standards. We know what kind of products Indian consumers want. An example is that the Indian market is very focused on sound. That is why in all our SKUs, the sound is more than 20 watts. If we talk about western countries, it is about 12 watts. So, these are the minor things that we always keep in mind before developing the product.

How much focus Super Plastronics Pvt Ltd (SPPL) have on R&D? Please elaborate.
We have R&D labs both in-house and outside the country. Just because the market share of smart TV is around 75 percent, we tend to develop more software in house for our Indian customers where customers can enjoy more Indian content on their smart TV app with a glitch-free experience. We are also trying to develop a software library in India. In future, you will see a more updated version of smart TV applications for our customers. We have two different R&D centers, one is for hardware and other is for software. In hardware, we keep on developing new mold designs because we have in-house plastic injection molding machines. As I mentioned about the sound, we try to make quality sound output through our hardware changes. Kodak also has one of the best backlight panels and we will continue our focus on R&D to keep harnessing the best of technology for our customers.

Tell us about the new production line which will be started at your Noida plant?
We will be inaugurating the line soon this month (September 2018). It is a fully automatic line which will be focusing on bigger sizes of 40", 50", 60" and 75".
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