Volvo Cars is using the Volvo Group's assembly line in Bengaluru to assemble its cars in India. However, as of now, there are no short-term or mid-term plans to have a standalone assembly line for cars. Currently, Volvo Cars is assembling its flagship XC90 in India. It is also exploring options of assembling other cars in India based on Volvo's Scalable Product Architecture (SPA) platform that includes the S90, V90 Cross Country and the New XC60.

Volvo Cars India had a record year in 2017 with 28 percent growth. This has been fuelled by product launches like the New XC60 and V90 Cross Country. "Our SPA-based products, commencement of local assembly and introduction of country's first plug-in hybrid SUV XC90 T8 and getaway car V90 Cross Country are some of the key factors that have been contributing to the growth. I am elated at the business performance as the numbers indicate that we are heading in the right direction. Also, I believe we have a lot to do going forward. It is not about just keeping up with the existing growth rate but to up the game and then take it to the next level," Frump shares.

Currently, the market share of Volvo Cars is hovering around the five percent mark in the premium cars segment. Where does Frump see it by 2020 and what is the strategy to achieve that? "Yes, our segment share is five percent and we intend to double the share by 2020. We are very much on track to achieve this having registered record sales and a robust 28 percent growth in 2017. Intuitive technology, radar-based active safety features and Scandinavian design are the hallmarks of Volvo Cars and will continue to take the brand upwards on the growth trajectory," he explains.

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