The issue of counterfeit products is a big challenge that Kent RO is facing. How are you dealing with it?
To caution the duplicators and counterfeit RO manufacturers, we conduct raids. In last couple of months Kent has taken a strict action against such manufacturers, suppliers and traders who are involved in selling and stocking duplicate Kent brand RO purifiers. These companies put your health at risk just to make some quick money. So, Kent is forcefully enforcing stringent legal action by way of lodging of FIR and ensuring arrest against the duplicators who are selling spurious product by illegal copying models and designs of Kent Purifiers as well as using substandard filters & parts in said look-alike purifiers.

What is the motivation behind your new CSR initiative - the short film called ‘Vaadi E Kashmir'. How will you contribute to this cause further?
Vaadi-e-Kashmir, a short film celebrating the Valley's warmth and oneness, has been dedicated to the nation. The vision of this short 6 minutes film is to make our brothers and sisters in Kashmir feel that the rest of the country stands with them and also open many more doors to bring us closer to each other.
We do a lot of CSR (Corporate Social Responsibility) activities. We thought Kashmir, as a subject, will bring about a change in the minds of the people and that is how this film was conceived. So, this is not at all an ad campaign or a brand film, but rather a CSR initiative and we are not spending any money for its promotion. One should not relate this film to Kent RO except for the fact that it was produced by the brand.
The film was released by Home Minister Rajnath Singh on various online platforms including Facebook, Twitter, Instagram, and YouTube. Soon renowned personalities such as PM Narendra Modi, Salman Khan, Sri Sri Ravi Shankar, Amitabh Bachchan and Hema Malini took to twitter to share the link of the song to display their love for Kashmir.
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