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Journey of excellence!

By Niranjan Mudholkar,

Added 16 September 2017

The key to market leadership is sticking to basics and always remaining ahead of the curve, says Abhijit Gupta, Brand Leader& Managing Director, CASE India

First of all, congratulations to you and your team for your plant's success in achieving the bronze level designation in World Class Manufacturing. When did the plant embark on the WCM journey and how has this journey benefitted the plant as well as the overall business?
CASE Constructions has started its journey of Excellence in 2013, when we benchmarked ourselves with World Class Organizations and felt an urgent need to deploy the World Class Practices to compete with Market Leaders in Global arena.
Over past 4 years we set the target, created a route map, formed a dedicated team, learned the WCM Concepts, visited world class plants of CNHI, Deployed the WCM Practices at Model Area and further expanded them across all the business processes, rigorous follow-up & through involvement of entire team from Top to Bottom. In May'2017 WCM Audit our plant succeeded in achieving this prestigious BRONZE Level Certification.
The WCM Tools and guidelines not only challenged and pushed us towards continuous improvement, they also widened our knowledge through Global Exposure.
We have seen a drastic change in the way people look at Safety which created a world class Safety Culture and reaching our Goal of Zero Injury for last four Years. 
The plant also made notable improvement in Energy & Environment Pillar via. Identification of related Waste & Losses and initiation of various projects ensuring Optimum Utilization of Energy & Several Resource Conservation Projects. 
WCM has helped us in inculcating a culture of Structured Problem Solving in every business processes which has helped us in Improving upon Built in Quality & Product Reliability. Thus, improving customer confidence in our brand.
WCM helped us in establishing a Lean Manufacturing Process, well integrated processes assuring first time right product and various cost saving initiatives led to maintaining our Profit Margins. 

Has the plant undertaken any technological upgradation and training programmes to achieve the WCM competitiveness?The Plant has undertaken many technological upgradations as a part of WCM. By introduction of state-of-the-art technologies viz. Laser Cutting Machine, Robotic Welding Machines, New Paint Shop, Ferro Arm, SST Machine, Testing Facilities, Various Poka-Yokes, IT enabled systems to ensure capturing of Real time data from Field as well as from Internal manufacturing processes etc. 
Weekly, fortnightly and monthly training programmes on various WCM Concepts have been organized followed by linked projects and benchmarking visits to other WCM Bronze, Silver & Gold plants has helped in improving upon our WCM Competency. 

What is the next target in this journey?
WCM is a philosophy of eliminating waste as a perpetual journey and so is our continuous focus on improvement to drive excellence in our operations.
For CASE India, achieving Bronze has marked the beginning of the journey towards SILVER which we would target to achieve within a couple of years at max.

(Continued on the next page)