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Striving for localisation of the raw materials

By Niranjan Mudholkar,

Added 31 August 2016

Says Madhu Ranjan, MD, ElringKlinger Automotive Components India Pvt. Ltd.

Tell us about your manufacturing capabilities and capacities in India
Any and all locations within ElringKlinger Global manufacture world class products, be it in Germany, USA, Japan, China or India. All units adopt the same standard and yardstick. Any part produced in India is comparable in quality with that produced elsewhere in the group, such as in Germany. Our customer base includes Indian players (Maruti, Tata, etc) as well as Global players (Ford, GM, VW, Fiat, Honda, etc), and all of them seek products of global standard, which we  manufacture and supply successfully. So far as capacity is concerned, we review
every year the next five years' sales projection and build/enhance capacity accordingly. In a nut shell, we have no capacity constraint.

Are you catering only to the domestic market or are you also exporting from India?
Bulk of our production goes to domestic market, but about 15 percent of our production is exported to various countries, such as UK, Brazil, Thailand, South Africa, Czech Republic and Slovakia, etc.

As the head of the organisation, what is your vision for ElringKlinger Automotive Components India?
ElringKlinger strives for customer-delight. Develop/Achieve Knowledge, skill and expertise in the area of manufacturing and quality to reduce dependence on Business Units. I visualise ElringKlinger India to achieve a standard of ‘Center of Excellence' someday soon.

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