How's Cranedge shaping up?
Cranedge is a strategic initiative of ElectroMech. Cranedge focuses on efficient customer service and is the only company in India dedicated for crane service. Cranedge services have been well acknowledged by our customers. Cranedge uses advanced CRM system to track and monitor the entire process, right from receiving customer complaint to sending final reports to customers. We have a response time of 15 hours to reach at site after we receive the complaint and 67 percent of the complaints are closed within 48 hours i.e. 308 complaints out of 459 were closed within 48 hours during last year. Cranedge services are now also available to customers in Middle East now.
Congratulations to you and your entire team on winning ‘The Machinist Super Shopfloor Award 2016' for innovation amongst Indian SMEs. Obviously, R&D and innovation are a big focus for ElectroMech. Tell us about it.
In today's dynamic market scenario, Innovation and Marketing are the real assets of any organisation and rest everything is the operating cost. We feel that every handling challenge of our customer is unique in its way and need specialised crane
solutions. Especially for large infrastructure projects, many times the handling equirements are different and a standard product just can't fit in. We have supplied several customised cranes for infrastructure projects, be it gantry cranes or tunnel mucking systems or triple girder cranes to name a few. Apart from this, we have recently developed Stacker crane. Stacker crane is a perfect solution for warehousing and storage department of any manufacturing industry. It is powered by electricity, unlike Forklifts and so its eco-friendly product. It is able to stack pallets at maximum possible height. Apart from several other industries, this product is best suitable for food, pharmaceutical, warehousing and critical industries where fumes of forklifts create a problem.
Recently, ElectroMech has started using VR (Virtual Reality) to take its customers on a virtual tour of its facility and help them in their buying decisions. Tell us about this initiative. What motivated you to experiment with this idea and how are you benefitting from it?
Innovation is one of the key strength of ElectroMech. We want to be innovative in every possible area of our operations and not limit it only to products we supply. Most of our existing customers are familiar with our manufacturing facility and capability. But in many case of new customers, they want to see the manufacturing facility to ensure quality and timely delivery of cranes for their critical project deadlines. This plays a vital role in buying decision as well. Especially our overseas customers face difficulty as they have to fly down all the way to India and spend valuable time as well resources. To help our customers to save their valuable time and resources, we decided to leverage the technology called as Virtual Reality to showcase our facility to customers. This is like we are taking our facility to the customer's cabin. We have used this technology during various exhibitions we participated overseas and customers were just delighted to experience virtual tour of our facility. We see tremendous benefit from this technology and hope that many other manufacturers will also adopt this.
END
