Which are the key industry segments that you are focusing on at present?
Among the several other industries, we are focusing on automotive, auto-ancillary, power, infrastructure and general manufacturing industry segments at present.
How's been the last financial year (2015-16) for ElectroMech vis-a-vis the previous year (2014-15) in terms of overall turnover and profits?
FY 2014-15 was one of the best year for us in terms of revenue, we had secured some very big orders during this period. In addition to this the Tower Crane sales was also very motivating. However, the revenue in FY 15-16 has been little on the lower side as compared to the preceding year. On the other side, we have been successful to retain the better profit margins.
How would you analyze the organisation's growth in the context of the above data? What targets have you set for the ongoing FY (2016-17)?
It is indeed difficult to analyses organisational growth based on the data of consecutive two financial years' performance. The reason is, most of the cranes are required by new projects and the number of new projects varies every year due to several economical, policy or industry related factors. So naturally the demand for cranes also varies. Over the past decade, Electromech has grown from strength to strength. With astrength of 70 people in 2001 and a top line of Rs.3.25 crore, today ElectroMech employs over 600 people and is the largest manufacturer of industrial cranes in India by volume. We have set target to achieve 20 percent growth in FY 2016-17.
Your joint venture with Zoomlion is almost four years old now. Are you satisfied with the progress on that front?
Yes, we are very much satisfied with our association with Zoomlion. Today we have one of the highest numbers of Tower crane installations in India. In this short period of time, we have been successful to supply cranes to many of the leading
customers like Al Fara group, K Raheja Corp, L&T, NCC, Supertech, Rohan Builders and more. Easy and quick installation and dismantling is one of the key strength of our range of Tower cranes, which ensures to save precious project completion time. Recently we helped our client Rohan Builders to dismantle and then assemble Tower crane in just record four days' time at their project site at Pune. Generally, it takes approximately 14 days to perform similar job.
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