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'Your Global Craftsman Studio'

By Niranjan Mudholkar,

Added 15 October 2015

Gone are the days when there used to be a cutting tool supplier. We strongly believe in playing role of a “Friend, Philosopher & Guide”, says Prashant Sardeshmukh, Director, MMC Hardmetal India Pvt Ltd.

Did you participate at the Delhi Machine Tool show? Any highlight from the show?
MMCI participated in Delhi Machine Tool Show and got very good response from customers in Northern part of India. We showcased newly launched products like WSX445 revolutionary facemill, MVX indexable drill series, New PVD coated grades for Difficult-To-Cut Materials together with a new concept - "Your Global Craftsman Studio".

While the market sentiments are surely looking positive, the industry is still far from a probable turnaround. Under these circumstances, what do you think will be the key trends in the metal cutting industry?
Currently Indian manufacturing industry is going through a tough phase, while upcoming projects are looking for high-tech ultramodern tooling solutions, existing customers who are facing sluggish demands are requesting us to provide low cost solutions. Hence, cutting tools suppliers needs to have total solutions in their product basket.

In today's world, rapidly changing market demands requires special efforts to implement new technologies at competitive price, stipulated time frame and user friendly ways.

How can a cutting tools company like yours help manufacturing companies in this (above) scenario?
Gone are the days when there used to be a cutting tool supplier. We strongly believe in playing role of a "Friend, Philosopher & Guide". Lot of things are on cards and we are working on it. Moreover, in case of service support, we have industry specific product specialists, who are trained in our manufacturing plants in Japan, to boost our support for all the technical needs of customers.

This gives the desired application knowledge together with hands on experience about usage of new generation cutting tools. We have also launched E-Learning Courses for customers on our website.

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