Market analysis

The cutting tools market in India today is quite diverse and full of a varied range of global as well as local products. The competition faced by the end customer is to understand his position in the value chain and utilise the available solutions accordingly in a specific way. In view of the intense competitive nature of the current automotive market with regards to cost effective cutting tools today, we are seeing more and more global players offering value added solutions.

The market offers special solutions for few of the specific applications as well as general solutions for a range of applications, aiding the customer in the making of an informed and educated decision. We feel, the ones who utilised their time during the recession on focusing for improvement in value addition, will see better results as many are now able to compete at a global level since export of engineering goods are on the rise.

Market position

We have a vast customer base with our strategic presence in all major cities and industrial towns, either direct or through our channel partners. With a basket of products to offer to various industrial segments, we are better positioned to partner with our valued customers and a pool of experienced techno-commercial teams combined with expertise from our overseas suppliers, we are able to address specific needs of the market faster and better.

Our team of qualified engineers works in close coordination with customers to understand the challenges faced in all areas of metal working and offer solutions most suited for specific applications.

USP

As mentioned earlier, we have a certain advantages to offer to our customers which are -

• A vast product range to choose from.
• End to end solutions provider.
• Knowledge and expertise of various products manufacturers in specific application segments.
• Local availability of expertise as well as products.
• Unparalleled customer service.