Tell us about the Ford Smart Mobility plan. What are its objectives? How is it progressing in India?
Ford Smart Mobility is our plan to use innovation to take Ford to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data, all while creating value for the company.

At the Consumer Electronic Show held at Las Vegas, USA, in January, Ford announced 25 experiments including Share-Car Pilot in Bangalore, where we are working with Zoomcar to test a sharing concept that would allow small groups, such as co-workers, apartment dwellers and families, to share a vehicle among multiple drivers.

The approach helps consumers who can't afford a car but want the benefits of owning one. Learning from the ongoing experiment, researchers plan to develop a model for vehicle scheduling and managing ownership.

What role can legislation play in furthering the cause of ‘Green Manufacturing'? How important will ‘Green Manufacturing' be for the ‘Make in India' campaign?
Green manufacturing is one of the core components of Ford production system around the world. We were glad to see this being reflected in the Prime Minister's "Make in India" campaign with focus on ‘zero effect' on environment.

Today, Ford's commitment to the environment is reflected not only in its manufacturing processes, but also in its vehicle and engine offerings.

Ford's vision to offer products that help conserve the environment by reducing harmful emissions has led to the development and use of the ingenious and green 1.0L EcoBoost, Ford's global powertrain technology that features a light turbo that takes less effort to spool up and as a result reduces the intake of fuel and saves running cost. More than 2 million consumers around the world have opted for EcoBoost powered vehicles.
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