Leveraging on the strengths
One of the key strengths for TTDI is having an end-to-end manufacturing infrastructure. Leveraging on this strength will be pivotal to TTDI's growth plans. "Currently, our existing production line has the capability to manufacture small and medium capacity transformers and low and medium-voltage switchgears.
"A new line for large power transformers will come on line in spring 2015, at the same time as the full scale launch of a new line for switchgears which will support production of 765kV transformers with a capacity of 500MVA, while the new switchgear line will produce high voltage products," Toda informs.
TDDI upgradation of its existing switchgear factory to cater to EHV range of switchgears is also nearing its completion. "By August 2015 we will have the state-of-the-art global manufacturing centre ready to make new range of MV & EHV products. We are also constructing a new factory to manufacture HV Insulators and Surge arrestors up to 800kV. The construction will be completed by December 2015. Since the manufacturing is localised with wide vendor base, the product will be offered at a very competitive prices," Toda adds confidently.
A new approach to technology
Globally, Toshiba has shifted its focus from ‘Products' to ‘Products with Services' focussing on the impact on the lives of people. And it has an interesting name for this approach.
Toda explains: "Toshiba India shares its vision to create an ideal Human Smart Community, where people live in safety, security and comfort. Toshiba's vision is backed by a new approach to technology called ‘lifenology'," Toda says. Lifenology includes technology and solutions that make peoples' lives more peaceful, safer and more comfortable through infrastructure development and provision of innovative digital products.
"Our vision and objectives are to bring a superior life to our Indian consumers through our technological innovations; technologies that are in harmony with human lives. And that's why, India has been one of the focus regions for Toshiba in the last few years with large-scale investments and policy making," he says.
Toda claims that TTDI offers products and services which are energy efficient, reliable and which also ensure that power at different voltages reach the consumers safely. "The products and services offered are with global standards at very competitive prices as they are manufactured locally as per Toshiba's global standards," says Toda.
Blending cultures
On a personal note, Toda enjoys his experience of living and working in India, a diversified country with different regional and cultural values. He is happy about the fact that TTDI draws its people from various regions of the country and each employee contributes to the success of the organisation.
His formula for success is simple; taking the best of the Indian culture and the Japanese culture to create a winning combination. "I am enjoying blending the Japanese and Indian cultures in my team which creates ‘Passion', ‘Teamwork' and ‘Enjoyment' in the work ultimately resulting in achieving personal and professional satisfaction," he says, as he signs off.
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