Yoichiro Ueno took charge at Honda Cars India Ltd as the President & CEO with effect from April 1, 2016. Ueno is seasoned campaigner with over three decades of working experience in Honda's automobile business. He has amassed wealth of knowledge in the global automotive industry having worked in diverse markets such as Japan, New Zealand, Thailand, China, North America and Malaysia. Ueno believes that India is one of the fastest developing markets in the world with its economy also growing steadily.

The year 2017 has been a successful one for Honda Cars India (HCIL). HCIL posted a very healthy 19 percent growth from April to November owing to the success of new launches like the New City and the WR-V. In fact, a growth of 19 percent is one of the highest growth in the industry this year. In 2018 also, Honda is going to have an aggressive plan for the Indian Market as India is a very important market for Honda. "In the Asia Oceania business region, India is currently the largest market for Honda, and is expected to increase its importance for Honda in its global operations in the future. As a measure to demonstrate our commitment to the market, we have an aggressive plan to make six big launches in the next three years. We are certain that Honda will further increase its sales and strengthen the presence in the Indian market.

"We understand that the customer's expectation to Honda is to provide products which are more premium and come with additional
value. We will maintain our premium positioning in the Indian market
through our innovative global products as well as products developed specifically for this region," he adds.

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