"Making dies is an art. The process of designing begins with designer's mind and his thought process. Computer is just an enabler. To make the correct die, approach towards it is important. So my mission has been to improve thinking and ideating process in the team. Whenever I come down to Godrej Tooling's plant, we do not discuss any high-tech technologies but talk about basic points. Sticking to basics is important," mentioned Ebisawa.

Elaborating further on the approach, Sharma said, "Eight years back Godrej Tooling was just a tool maker. However, Ebisawa has brought in new dimension in the thinking of our designers. As per him, it is toolmaker's duty to work with the customer till the die gives perfect casting. Just delivering the tool is not the end of the business," noted Sharma.

With this approach, the Godrej Tools successfully established itself as a value-added Die casting Die maker for PV- CV components and could clinch prestigious orders from Tremec Transmission, Ashley Alteams, Sundaram Clayton & Endurance Technologies, for global Auto-giants & OEMs such as Ford, Hyundai, GM, Nissan and Volvo.

As the automotive industry moves ahead into the future, industry players have to innovate themselves. Speaking on this Sharma said, "Marching ahead in its ever-increasing quest for knowledge, Godrej Tooling is looking forward to master the technology for structural part components, which is widely acknowledged as being the next change-wave in the domestic auto industry."

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