A key secret behind any success story is approach towards work. Elaborating on the success of Godrej Tooling, D K Sharma, Executive Vice President & Business Head, Godrej Tooling said, "We are a 87 years old tool room. This tool room started with an intention to support varied Godrej divisions internally. However, in 1995, strategic changes happened in the company. All the divisions were independent and thus, we had a choice to look for opportunities outside. Then, we at Godrej Tooling decided to pursue automotive industry and make tools for them. As we embarked on this journey, around eight years back, we met Masuo Ebisawa, production technological adviser of aluminium casting."

Interestingly, having a Japanese advisor did not mean technological transformations for Godrej Tooling. In fact, the transformation was more on the front of mindset and approach towards die casting than technology. Elaborating on this, Sharma stated, "Discipline is something that we have learnt from the Japanese culture. As a tool maker, it is very critical to meet the timeline. If you don't produce the tool on time, you are jeopardizing launch of the product. World over toolmakers are notorious for not meeting the timeline. Thus, making the right tool in stipulated time period is significantly important."

Ebisawa succeeded in inculcating a major shift in the mindset of Godrej Tooling's Designers - from merely concentrating in design principles, to enabling them to think from the foundry user's point of view. It was under his guidance, Godrej Tooling Team developed the first set of large Die castings dies for transmission parts. The first trial results - pronounced as 95 percent correct - earned appreciation from the likes of Piaggio in Italy.

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