c) Market communication: Organisations that have embarked on this journey often miss out in getting the best of the benefits from the Green Manufacturing drive.

It is equally important to communicate to the customers and all interested parties about the Green commitment as a differentiator. This enables the organisation to bring forth the differentiated and enhanced value proposition to the customers as well as improve its brand perception.

d) Implementing across the value chain:  Although it might be relatively easy for organisations to implement the Green Manufacturing initiatives within their own manufacturing facilities, it is lot more difficult to implement the same at the suppliers' end.

Unless the suppliers have a clear line of sight, it might not be possible for them to implement the same at their end. This becomes all the more challenging as most manufacturing organisations have a highly fragmented pool of suppliers.

e) In-house training and awareness:  In order to effectively drive the Green Manufacturing initiatives, it is important to ensure that the employees are engaged, because it calls for total employee involvement. It is therefore extremely important to enhance the awareness level of the employees through appropriate training.

Conclusion
Although Green Manufacturing has picked up in a number of large business houses in India, there needs to be a national level drive for creating awareness at the larger level.  This will help eliminate the confusion and misunderstanding regarding its implementation, costs and benefits.

A marked shift is being observed in the urban consumers' perceptions, who are now demanding products which are not only low-cost and high-quality, but that are also safe and produced with materials and processes that are environmentally responsible. This market pull will force organisations to shift towards a differentiated approach with an enhanced value proposition for the wider customer base.

In order to ensure that the Green Manufacturing strategy is successfully implemented, the leadership team must be committed and foster the culture through communicating clearly their vision of going Green. It needs to be an integrated part of the organisation's core strategy. This will help achieve the global vision to ‘Go Green'.
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