Ashok Leyland signed a Memorandum of Understanding (MoU) with CSB Bank Ltd. and has entered a vehicle financing partnership for its customers. This MoU will enable both companies to offer customised financial solutions to customers.
Under this partnership, CSB Bank will provide end to end financial solutions to the customers of Ashok Leyland. The Bank will work towards providing vehicle loans with easy monthly repayment plans suited for customers. Moreover, the bank will leverage technology for enhancing customer experience.
Gopal Mahadevan, CFO & Director Ashok Leyland, said, "The partnership with CSB Bank will benefit customers with financial products, which are specifically tailored for a hassle-free experience. Through our vast network of dealerships, we will be able to provide the best financial solutions to our wide range of commercial vehicle customers".
Narendra Dixit, Group Head and Head Retail Banking, CSB Bank, said, "With a pan-India presence, the partnership will offer customised offerings to the customers across India including deep geographies. This partnership will enable the bank to grow its portfolio of assets and extend its reach into previously untapped consumer segments."
The collaboration seeks to provide simpler financing options, a seamless customer experience, and timely assistance to customers. The Sales & Marketing teams of CSB Bank and Ashok Leyland will work together to develop joint marketing and financing programmes for mutually furthering the volumes of business.