Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has recently announced its aggressive business direction for FY'2015-16.
Shedding light on India's importance and Honda's game-plan for this crucial market, Keita Muramatsu, President & CEO, Honda Motorcycle and Scooter India Pvt. Ltd. said, "With India contribution reaching 25% of global Honda motorcycle sales this year; India is and will remain Honda's priority market globally. However, I consider 50 lac units to be the turning point of Honda in India.
"In FY'2015-16, Honda is taking the next leap of business expansion. We will be BIGGER with new manufacturing capabilities and aggressively growing network in the hinterlands, BETTER at customer satisfaction and Bolder with our introduction of ever highest 15 new models in just one year."
Elaborating on what customers can expect from Honda this year, Yadvinder S Guleria, Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt, Ltd. said, "Honda will surprise Indian customers across scooter and motorcycle segments in 2015. Starting with the launch of new CB Unicorn 160 in January'15, Honda has re-activated the Indian two-wheeler market with 6 new offerings in just 2 months.
"The new Activa 3G launched today takes the Activa legacy further with new generation styling while new CB Shine boasts of refreshed styling with new features like refined HET engine and CBS (Optional). We are also introducing additional collection of Color & Graphics in Dream Yuga & Dream Neo mass motorcycles. Also getting trendy graphics and sporty logo is the Dio moto-scooter which will surely excite the youngsters and grab their attention."
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