Volkswagen Passenger Cars India inaugurated a new customer touchpoint in Kashi, further bolstering its presence in the state as part of the brand's wider push to make its products and services more accessible to Indian customers.
Under the leadership of Sachin Talwar, Dealer Partner, Volkswagen Kashi, the 3S (Sales, Spares, and Service) facility comprises a team of 45 sales and service executives, who will be actively interacting with customers.
The three-car display will showcase the Volkswagen Virtus sedan and Taigun SUVW as well as the brand's flagship product, the Tiguan. In addition, customers can also experience the newly introduced variants, the Taigun GT Line and Taigun GT Plus Sport, at the showroom.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, said, "The inauguration of our newest touchpoint in Kashi highlights our dedication to fulfilling a rising need for premium, safe, and reliable vehicles throughout India. We have observed a changing demand pattern, with Tier 2 and Tier 3 cities, accounting for 35–40 per cent of our sales. As a result, we are directing our attention towards these emerging markets. Our proactive strategy recognises this shift and seeks to capitalise on the growth opportunities in these areas of demand. This ensures that our range of reliable, fun-to-drive, German-engineered products and world-class service facilities are accessible to a broader customer base across the nation, including at Kashi."
Commenting on the newly inaugurated touchpoint, Sachin Talwar, Dealer Partner, Volkswagen Kashi, said, "We are delighted to partner with Volkswagen India and offer their premium mobility solutions to customers in Kashi. We are witnessing significant customer interest owing to their safest product portfolio, which comprises the Volkswagen Taigun, Virtus, and Tiguan. We look forward to welcoming customers at the new touchpoint and building a long-lasting relationship."