Kia disclosed a camouflage wrap for its forthcoming Tasman pickup truck. This wrap, created in collaboration with artist Richard Boyd-Dunlop, is themed around 'The Path Never Taken'. The design draws inspiration from various Australian landscapes, reflecting the adventurous nature of the Tasman. The wrap combines elements of land and sea, with fiery outback hues and commanding blues paying homage to Australia's surf culture.
"Our Tasman pickup truck embodies Kia's commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman," commented Karim Habib, Executive Vice President and Head of Kia Global Design.
The Tasman, named after the Tasmanian island's rugged beauty, is Kia's first pickup truck in the C-segment. It is set to debut in 2025, with a phased rollout in key markets like Korea, Australia, Africa, and the Middle East. Alongside its work-oriented capabilities, the Tasman is designed to accommodate diverse personal needs and support various leisure activities. Kia has also released a short film showcasing the design inspiration behind the camouflage concep
"This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had," said Boyd-Dunlop. "These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture."