WABCO has launched a budget spare parts range to be marketed under the brand name ProVia. ProVia helps workshops and fleet operators serving the commercial vehicle industry to bridge the gap between low-end budget parts which can often fall short of quality and reliability expectations and the higher investment required for premium level aftermarket parts for trucks, buses, and trailers.
Marketed with the brand promise "There is so much more in every box," ProVia budget spare parts are specifically engineered with a no-frills design that meets reliable performance standards without compromise on quality or safety, according to a Company statement. ProVia currently features a portfolio of more than 40 individual products in four of the aftermarket's most popular replacement categories.
By the end of 2017, ProVia is projected to feature budget part alternatives for more than 25 additional product categories for commercial vehicles worldwide, including air dryers, cartridges and pressure limiting valves.
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