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MG Motor India launches 4th edition of 'Drive Her Back' initiative

By Guest Author,

Added 03 May 2023

The program encourages qualified and experienced women to resume their careers after a minimum 6-months long career break through inclusive work opportunities  

MG Motor India, the British automobile brand, has onboarded candidates for the 4th edition of ‘Drive Her Back'; an initiative aimed to empower women to re-establish their careers after a break. The program offers women equal and inclusive professional opportunities within diverse verticals of the company.  

The first-of-its kind program encourages qualified and experienced women to resume their careers after a minimum 6-months long break.  Under this unique initiative, women are provided coaching and internal mentoring to ensure their seamless adaptation to the corporate environment. The program also includes valuable networking opportunities and professional development for all candidates.  

The ‘Drive Her Back' initiative has already created a positive impact, with season 3 of the program culminating with over 1,500 applications, empowering over 60 women to kickstart their careers in their respective fields at MG Motor.  

Yeshwinder Patial, Senior Director Human Resources, MG Motor India commented, "As a brand committed to inclusivity, MG Motor believes in creating a diverse and talented workforce where every employee has access to equal opportunities. The 4th season of the 'Drive Her Back' initiative is a testament to our commitment to empowering women and promoting gender diversity at the company. Through such initiatives, we aim to create a highly skilled pool of women who can contribute meaningfully to our organisation and the industry at large." 

The initiative is a stellar effort to bridge the gender gap that exists in India. Many women in India drop out of the corporate workforce for several reasons and returning to work after a break remains a challenge for many women employees as they often face difficulty bagging lucrative job opportunities due to their gap years.By providing a dignified platform for women from differentiated backgrounds and communities to resume their careers, season 4 is also set to benefit the spouses of MG Motor's current employees.