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New Innova Crysta launched by Toyota Kirloskar Motor

By Niranjan Mudholkar,

Added 24 November 2020

MPV still commands 43% of segment share

Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The Innova redefined the segment when it was introduced in India more than 15 years ago as a premium MPV."

Toyota Kirloskar Motor (TKM) has announced the launch of the new Innova Crysta. Speaking about the launch, Naveen Soni, Senior Vice President, Sales and Service, TKM, said, "The Innova redefined the segment when it was introduced in India more than 15 years ago as a premium MPV that offers unrivaled comfort, convenience and looks, these skillfully combined with Toyota's Quality, Durability and Reliability, made it a winner. Over the years, we have strived to make the Innova even better by imbibing the advanced technologies and features and launching improved versions regularly. The new and bolder Innova Crysta continues that legacy in accordance with our tradition of customer-first approach. We are confident that the customers will look forward to the latest avatar of the iconic Innova. The launch is particularly timed for those customers who are seeking unmatched safety and unrivaled comfort during long distances travel with family or on business needs.
Further, we would like to thank our loyal customers for their relentless trust that has made Innova the best-selling MPV in the country. Innova Crysta continues its unrivaled dominance with 43% of segment share," he added.
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