![](https://image.chitra.live/api/v1/wps/b8e4fe4/79904e1c-748f-4633-aba9-5adf715e6f24/1/dow-logo5150-343x220.jpg)
The iconic Dow Diamond, which has stood as the Company’s logo for more than 120 years, is unchanged and will continue to be a core element of the Dow brand.
Dow successfully completed its separation from DowDuPont on April 1, 2019. Dow will no wfocus on three consumer-driven segments: packaging, infrastructure and consumer care. It will be leveraging three advantaged building blocks - ethylene, propylene and silicones - to power one of the deepest chemistry sets in the industry.
Jim Fitterling, CEO, said: "The changes we have made to Dow's portfolio, cost structure and mindset are significant. The new Dow is a more focused and streamlined company with a clear playbook to deliver long-term earnings growth and value creation for all stakeholders. Team Dow is well positioned to achieve our ambition of becoming the most innovative, customer-centric, inclusive and sustainable materials science company. We have all the tools in place to innovate more quickly, to operate more productively, and to invest more prudently to deliver value creating growth, higher returns and enhanced shareholder value."
Howard Ungerleider, President & CFO, said: "With our focused portfolio, streamlined cost structure, disciplined approach to capital allocation, and shareholder friendly capital return framework, the new Dow has the right capabilities and team to drive best-in-class operating and financial performance."
The new Company will be referred to by the brand name "Dow," acknowledging the remarkable legacy while also reflecting the company-wide evolution to a materials science solutions provider. Dow is adopting a new brandline - "Seek Together" - which is a call to action that highlights the value of collaboration to deliver innovation and solutions to our customers and value chains. It represents the way Dow seeks to collaborate with all of its stakeholders as it delivers on its ambition. The iconic Dow Diamond, which has stood as the Company's logo for more than 120 years, is unchanged and will continue to be a core element of the Dow brand.
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