This latest acquisition builds upon previous investments in software offerings for the digital enterprise, which connects virtual product development and production planning with the real production environment and lifecycle support. Lightwork Design capabilities are already embedded into NX™ software, Siemens' 3D design application, and will also be added to other offerings across the Siemens portfolio. This enhances the digital twin by adding critical visualization information to the virtual product: from the initial product design and sophisticated product engineering, to simulation and test and through design visualization. Using more realistic imagery, simulations and VR environments can help customers identify and address potential product problems early in the lifecycle, saving both time and cost.
"The demand for high-end, interactive and consistent product visualization in design and manufacturing is growing quickly," said David Forrester, CEO, Lightwork Design. "Combining our Iray®+ technology and virtual reality collaborative design review software with Siemens PLM Software's business will enable us to provide world-class solutions to the design and manufacturing industry on an even larger scale. We look forward to the opportunities for further development and integration of our visualization technology with existing Siemens software to contribute to Siemens' broader digitalization strategy."
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