This partnership will help Hyundai achieve its vision for future mobility

Hyundai Motor Company has announced a new strategic investment into Swiss deep-tech startup WayRay AG to expedite the development of holographic augmented reality (AR) navigation system for future vehicles, aiming to implement it to its mass-produced vehicles as early as 2020.

This partnership will help Hyundai achieve its vision for future mobility, whilst providing drivers with a brand-new value, merging state-of-the-art visual technology and in-vehicle infotainment systems.

"WayRay has remarkable expertise in both hardware and software development for holographic AR display systems. The Hyundai-WayRay collaboration will help us establish a brand new eco-system that harnesses AR technology to enhance not only navigation systems, but also establish an AR platform for smart city and smart mobility, which are Hyundai Motor Group's new business interests which will provide innovative customer experiences," said Dr. Youngcho Chi, Chief Innovation Officer and Executive Vice President of Hyundai Motor Group.

WayRay was established in 2012 and has quickly positioned itself as the leading holographic AR technology company in the world. The company is headquartered in Switzerland and operates its R&D center in Russia.

"As a deep-tech company, we are committed to creating fundamental innovations that bring us far beyond holographic AR displays and new interfaces." Said Vitaly Ponomarev, CEO of WayRay. "We are proud to be recognized as a reliable partner able to meet the high standards set by investors like Hyundai."

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