Tiago NRG is positioned as the ‘Urban Toughroader’

Tata Motors has announced the launch of its newest addition to the passenger vehicle family - The Tiago NRG. Tata Motors has extended the Tiago brand with an all-new SUV inspired vehicle, positioned as the ‘Urban Toughroader'.

Powered by the 1.2L Revotron petrol engine and the 1.05L Revotorq diesel engine, the Tiago NRG will be available with 5-speed manual transmission. It will come in three attractive color options - Malabar Silver, Canyon Orange and Fuji White, with dual tone infinity black roof and roof rails.

Commenting on the introduction of a yet another class defining product, Guenter Butschek, CEO and MD, Tata Motors said- In line with our brand promise ‘Connecting Aspirations', we want to be in sync with the growing trend of bringing to market more SUV like vehicles. To meet this aspiration, we have launched today, the Tiago NRG as our ‘Urban Toughroader'. With this launch, we are extending the Tiago brand and increasing our presence by entering into newer segments and tapping new sets of buyers. This launch is a step towards our Turnaround 2.0 journey, as we continue to focus on ‘winning sustainably' in the PV business. We are confident that our customers will appreciate the Tiago NRG just like the Tiago hatchback."

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