Speaking on this occasion, Pradeep Bakshi, managing director & CEO, Voltas, said, "We are very happy to have laid the foundation stone for manufacturing plant here in Sanand, under the ‘Make in India' initiative. I am confident that Voltas, the No 1 air conditioner company in India, and Beko, one of the leading home appliances brand of Europe, together, will play a significant role in catering to the consumer aspirations in the home appliances sector. As a Tata group company, we have always kept the consumer interest first, and I am sure that this JVC will continue to delight all our stake holders."

As per industry reports, the consumer durables market in India is slated to grow at 10-12 percent per annum. During the last 10 years, the Indian major domestic appliances market grew by nearly 9 percent, surpassing the overall 3 percent growth of global white goods market.

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