Satya Intl, a leading global conglomerate in automotive and consumer products, has announced its licensing agreement with Duracell Inc., a globally recognised brand for batteries and power products. Under this agreement, Satya Intl will deliver an extensive range of lead-acid, tubular, inverter, and UPS batteries to consumers under the Duracell brand. In addition, Satya Intl will introduce a series of automotive power accessories, including battery chargers/maintainers and jump starters, providing consumers with a comprehensive solution for maintaining and enhancing their vehicles.
"At Satya Intl, we are committed to offering innovative, high-quality products that cater to the diverse needs of our global customers," said Rakesh Sharma, Managing Director at Satya Intl. "Our licensing agreement with Duracell Inc., USA, represents a significant milestone in our efforts to enhance the automotive and tubular batteries and automotive accessories market in Asia and Africa. We aim to deliver unmatched value, performance, and convenience to our customers. Notably, our strong presence in India aligns with the rapidly growing demand for premium automotive products and power accessories."
Satya Intl has been granted the authority to manufacture, market, and distribute Duracell-branded products across various Asian countries, including Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Cambodia, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Mongolia, Nepal, Pakistan, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Vietnam, and New Zealand. Additionally, the licence covers a wide range of African countries, such as Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, the Central African Republic, Congo, Equatorial Guinea, Ethiopia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Palestine, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe.
The new range of products will officially launch in mid-February 2025 and will be available to customers through Satya Intl's distribution channels from April 2025. Satya Intl is confident that this range will set a new benchmark in the industry, delivering exceptional value and satisfaction to its customers.
