Supreme Group, a globally recognised leader in automotive interior soft trims and NVH solutions, has announced the launch of the Circuline range at the Bharat Mobility Component Show 2025. With this launch, Supreme expanded the scope of its revolutionary Circuline materials for critical and high-performance applications in the automotive sector. Circuline is designed to redefine material sustainability by embracing circular economy principles.
At the heart of Supreme Group's journey is Circuline, a philosophy embodying the company's unwavering commitment to sustainability and resource optimisation. Circuline represents a way of thinking, creating, and innovating that redefines how materials and products are imagined, utilised, and reused. Built on renewable, recycled, and reclaimable materials, Circuline is engineered to minimise waste and maximise utility. This range envisions a closed-loop material system that aligns seamlessly with the natural environment. From design to performance, every aspect of Circuline materials reflects Supreme's vision for a regenerative future.
"Our commitment to innovation has driven us to reimagine materials and products from the ground up to meet circularity objectives across industries," said Amit Kavrie, Managing Director of Supreme Group. "With Circuline's range of revolutionary materials, we are providing OEMs with a comprehensive suite of sustainable options that align with their environmental goals while meeting the rigorous demands of the automotive industry. These innovations not only offer product solutions but also represent a significant step forward in advancing sustainability within the automotive sector."
Circuline is built on the belief that every natural resource, end-of-life product, and scrap has inherent value and potential. By making thoughtful and deliberate raw material choices, sustainability is embedded in the very foundation of the company's innovations. This includes prioritising renewable resources, maximising the use of recycled content, and minimising environmental impact through every stage of production.
Circuline challenges the linear economy by treating end-of-life products as raw materials for new possibilities. Through advanced recycling and upcycling processes, these materials are given second lives and beyond. This philosophy aligns with the principles of a circular economy, where nothing goes to waste, and everything finds a new purpose.
Often overlooked, scraps and byproducts are integral to Circuline. Supreme Group considers them as seeds of ingenuity, inspiring creative solutions and innovative applications. By repurposing scraps, the company not only reduces waste but also enhances the value of what was once deemed unusable.
While Circuline today focuses on raw material choices, its vision extends far beyond. It aims to become a holistic framework addressing the entire lifecycle of raw materials and products.
As Circuline evolves, it will stand for:
Design for Circularity: Products designed for multiple lifecycles, ensuring they can be repaired, recycled, or repurposed.
Lifecycle Thinking: Innovations minimising environmental impact from sourcing to disposal, creating closed-loop systems where waste becomes a resource.
Sustainable Systems: Integration of renewable energy, water conservation, and resource efficiency into every stage of production.
Global Collaboration: Partnerships with industries, governments, and communities to scale sustainable practices and amplify impact.
