Godrej Enterprises Group (GEG), a diversified engineering and design-led conglomerate, has introduced a refreshed brand identity that encapsulates its commitment to unlocking new opportunities for customers and stakeholders. 

The new visual identity celebrates GEG's storied legacy while signalling its dedication to building a Viksit Bharat by 2047. With a focus on design-led innovation, the group aims to enhance consumer experiences and foster preferences for sustainable choices. 

"Our sustained growth stems from our ability to adapt to India's evolving development needs. This brand refresh underscores our commitment to reinvention," said Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group. "Our aspiration is to deliver solutions and experiences that positively impact lives while staying true to our core strengths in high-quality, complex engineering." 

The refreshed identity introduces a bold purple hue, symbolising dynamism, confidence, and a commitment to sustainability and engineering excellence. The classic cursive logo, inspired by founder Pirojsha Godrej's signature, remains a hallmark of quality and trust. Moving from a tri-colour scheme to a single colour ensures greater synergy and consistency across GEG's diverse businesses. 

"This change is more than aesthetic—it reflects GEG's ambition to redefine consumer experiences through innovation and premium offerings that resonate with evolving customer aspirations," said Nyrika Holkar, Executive Director, Godrej Enterprises Group. "In our ‘Nation First' initiatives, it showcases cutting-edge engineering solutions that position India prominently on the global stage." 

The brand's relaunch campaign highlights its first iconic product—the springless lock—and celebrates the ingenuity, curiosity, and problem-solving spirit that define the group. For over 127 years, GEG has consistently pushed boundaries, striving to "Unlock new worlds."